Decathlon has appointed Deepak Dsouza as South East Asia Production Director, strengthening its production leadership as the sporting goods major continues to focus on manufacturing innovation, operational excellence and regional supply chain capabilities.
Dsouza brings more than two decades of experience with Decathlon, spanning production, sourcing, manufacturing and country leadership across key Asian markets. His career with the company has included senior responsibilities in India, Bangladesh, Sri Lanka and Vietnam, giving him extensive exposure to diverse manufacturing ecosystems and supplier networks. In addition, he holds earlier experience as an Industrial Engineer at Madura Garments Exports Ltd.
He previously served as South West Asia Production Director, based in Bengaluru, while also holding country leadership responsibilities across Sri Lanka, Vietnam and Bangladesh. His academic background includes a B.Tech in Textile from Visvesvaraya Technological University and an MBA in Marketing Management.
The appointment comes as Decathlon places greater emphasis on digitalization, artificial intelligence, lean manufacturing, automation and operational excellence across its production ecosystem. Dsouza has highlighted these technologies as important drivers shaping the future of manufacturing.
