In order to attract back online customers, 44% of the UK apparel labels are preparing to introduce free distribution services by 2021 in a retail and wholesale digital operations study on Brightpearl website. Around 34% of these brands expect to give free returns, while 25% expect to launch services Click & Collect by the year ahead. In the next 12 months, another 56 percent of UK retailers plan to shift online. With one third delivering free shipping, 22% providing free refunds and 23% delivering same or next shipping, they are improving online services within six months.
However, in the last 12 months alone, 61% of customers have encountered trouble purchasing brands online, with most difficulties relating to distribution and return issues.