Favorable trade policies, growing apparel production globally, rise in per capita income, favorable demographics, and shifting consumer preference to branded products will boost the demand for winter wear during 2018 to 2027. Revenues of the global winter wear market are expected to increase at a CAGR of 5.8 per cent during the period forecasted. Other key factors driving the growth of the winter wear market are population density, downstream industry effectiveness, and changing economic policies as well as business legislation. Abundant availability of raw materials such as wool, silk, cotton, and others is another driver of the winter wear market.
Factors such as increasing population, rise in adoption of e-commerce have led to a surge in the growth of the B2C. Consumers are seeking products online. Growth of the global online sales channel along with a widening winter wear product portfolio through new product launches is projected to further accelerate the growth of the global winter wear market.
Companies across the globe are focusing on the launch of new products with latest fashion and high quality along with expanding market presence through establishing new manufacturing facilities as well as sales channels to reach potential customers. Manufacturers have also adopted various key differentiation strategies to have a competitive edge.
