In a remarkable demonstration of corporate social responsibility (CSR), Ahsan Knitting Ltd and Ahsan Apparels Ltd, a sister concern of Ahsan Group Ltd, has partnered with The Cotton Group to distribute free grocery baskets as a gift to its 2025 workers.
As part of this joint CSR initiative, B&C Grocery Basket – Full of Thanks!, each worker at Ahsan Knitting and Ahsan Apparels has received a complimentary grocery basket filled with essential items including rice, lentils, oil, and flour. This initiative is a testament to the commitment of both organisations to support workers, especially during challenging times.
The collaboration between Ahsan Group Ltd. and The Cotton Group underscores their shared values of caring for the workforce and the community at large. By providing these essential groceries, they aim to alleviate some of the financial burdens faced by workers and their families.
During the distribution programme, Mr. Quamrul Ahsan, Managing Director of Ahsan Group Ltd, and Ms. Murielle Degeest, Managing Director of The Cotton Group, were present to personally oversee the distribution and express their gratitude to the workers for their hard work and dedication.
According to Mr. Quamrul Ahsan (Ahsan Group Ltd.) “It’s a great opportunity for me to participate in this initiative to show appreciation to our workers. I am happy to be a part of this initiative alongside B&C. I hope our partnership which started in 1997 will continue with great honour and happiness and we can also work together to support our workers in the future.”
According to Murielle Degeest (The Cotton Group) “We’re happy to have this opportunity to say thank you to the people who work hard every day to make our clothes. We believe strongly in supporting workers and their families and this initiative has been a fantastic way to engage with everyone. It reinforces our commitment to ethical practices and respect for the people who craft our collections.
In addition to this initiative, The Cotton Group has a history of collaborating with its suppliers to provide discounts on basic commodities through fair price shops, further demonstrating their commitment to supporting worker well being.
This collaborative effort between Ahsan Group Ltd. and The Cotton Group highlights the power of corporate partnerships in making a positive impact. By working together, they have not only provided essential support to workers but also set an inspiring example for other organisations to follow.
