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Apparel companies are focusing on digital platforms to better engage with customers


cgsinc-com-what-industry-4-0-means-for-apparel-fashion-footwear-manufacturersApparel companies are shifting resources to digital channels to better connect with consumers, drive the effort to automate the inventory, expand the supply chain and concentrate on increasing financial  flexibility. They also concentrate on superior marketing development to resonate well with consumers and develop capabilities on the omnichannel.

As part of its digital transformation plan, The Children’s Location, Inc has made investments to improve its omnichannel capabilities. The company has allowed ship-from-store capabilities in about 85 percent of its U.S. stores, more than doubling its regular shipping capacity. Its e-commerce revenues grew 12.2 percent during the first quarter of fiscal 2020 and accounted for around 53 percent of overall net sales, as online revenues increased after the closure of the store in effect on Mar 18.

The Gap, Inc leveraged its omnichannel capabilities to cater to customers’ demand online, at a time when its stores were temporarily closed. This Zacks Rank #3 company witnessed a 13per cent year-over-year increase in online sales in first-quarter fiscal 2020. Moreover, the company recorded online sales growth of 40 per cent in April. Last month, the company registered more than 100 per cent growth in online sales.

American Eagle Outfitters, Inc reported a 33 per cent increase in digital demand, as measured by ordered sales. Its digital demand surged by 75 per cent at Aerie and 15 per cent at AE. The company introduced curbside pickup with reopening of stores. The company is enhancing digital capabilities, strengthening inventory management and reassessing store fleet to position itself for a new future of the retail industry.