Bangladesh is the most attractive destination to European retailers


TF National Desk

untitledKurt Salmon, a leading global strategy consulting firm focused on the retail industry, conducted a survey on six garment producing nations: Bangladesh, China, India, Morocco, Myanmar and Turkey. According to the survey report Bangladesh is the most attractive destination to European retailers among the six nations due to its competence in the supply of quality products at competitive prices. China is in the second position. India is the third most attractive destination, Morocco fourth, Myanmar fifth and Turkey sixth. Cambodia is ahead of Bangladesh in terms of using more technology in production.

Bangladesh has the potential to further strengthen its relative position if production capabilities can evolve and quality can be improved while ensuring social and environmental compliance standards. Garment exports accounted for nearly 85 per cent of Bangladesh’s total products sold overseas in 2016. The country’s share in the global apparel market is about six per cent.



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