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HomeConversationsBangladesh has always been and remains a key strategic market For Brückner

Bangladesh has always been and remains a key strategic market For Brückner

Bruckner is a well-known name in the production of textile machinery and specialized finishing and coating machinery. This company is one of the leaders in the production of innovative and low-energy consumption machines. Bruckner is a value-oriented family company and it looks back to a long tradition that has shaped and inspired again and again over the years. The company offers finishing lines for woven and knitted fabric, including drying, heat-setting, curing, continuous dyeing, sanforizing, and compacting; and drying, coating, and finishing lines for technical textiles like glass fiber fabric, glass mesh fabric, coated materials, tarpaulin cloth and billboards, artificial leather, floor coverings, artificial grass carpet, and foil or non-woven.

Team Textile Focus had a conversation with Mr. Alexander Mandel, Sales Director at Brückner Textile Technologies, Germany, in ITMA Asia 2024.  Key discussion points are mentioned below for our readers-

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Figure: Alexander Mandel, Sales Director at Brückner Textile Technologies, Germany

Textile Focus: What is the response of ITMA ASIA 2024?

Alexander Mandel: All in all, the show was very positive for us. We didn’t have too high expectations due to the currently quiet markets worldwide. Nevertheless, we had some good and promising discussions, and some customers also came with very specific projects. Visitors came not only from China, but from all over the globe. This gives us a positive outlook for the future.

Textile Focus: Is there any latest technology introduced at ITMA ASIA 2024?

Alexander Mandel: What is always a big topic for us is the further development of our stenter frames. Customers benefit from new features and digital assistants that help them set the parameters correctly and save energy and costs. We have also been offering heat recovery and exhaust air purification systems for our dryers for many years. What is new is that we can now also offer a fully automatic cleaning system for these products. Thanks to the modular design, individual units can be switched on or off depending on the process in order to achieve the greatest possible efficiency. The cleaning intervals can be set individually so that production does not have to be interrupted. With this new development, customers save significantly on personnel, time and costs.

Textile Focus: How do you view the textile and denim market in Bangladesh for your company?

Alexander Mandel: Bangladesh was and is a very important market for us. In recent years, Bangladesh has developed away from a purely textile cotton market to a more diverse market. Customers are investing more and more in man-made fibres and also in denim. Therefore, more special and customized machines are needed. Important is e.g. an absolutely homogeneous airflow and temperature distribution inside the dryer. Our machines all have these benefits and are also very energy efficient.

Textile Focus: How does Brückner provide services worldwide, particularly in terms of technical support?

Alexander Mandel:  We have a worldwide network of well-trained and competent agents. We also have our own service stations with local technicians and spare parts warehouses in many markets, including Bangladesh. Therefore, we are able to offer our local customers fast and reliable service and the most common wear parts are also quickly available on-site. Whenever customers have questions or need support, we are there for them 24/7.

Textile Focus: How do you view the current business climate, particularly in light of the economic situation?

Alexander Mandel: At the moment, the economic situation worldwide is very difficult, and long-term planning is a big challenge or not possible at all. Nevertheless, we are seeing some positive signs in Bangladesh and are hopeful about the upcoming elections. We are very optimistic that the year 2025 will bring a turnaround in Bangladesh and that there will be more investment again.

Textile Focus: What is your message to Bangladesh’s denim industry and our readers?

Alexander Mandel: Only together can we overcome the challenges of the future. As we know that the markets are changing very quickly, we are convinced that we are the right partner when it comes to customized machines. With our systems, customers can have the opportunity to produce high-quality products while saving energy and costs. This helps a lot to stay competitive in the long term. We are also happy to support our customers with on-site training and show them ways to save even more on energy, personnel and thus further reduce costs.

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