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Bangladesh market is one of the most important overseas markets for ANOKY

Guangzhou International Textile, Clothing and Printing Industry Expo (ITCPE) has become a professional exhibition with wide influence, high popularity and good effect. Focusing on textile printing equipment and materials trading market, we are committed to creating the best exhibit, communicate and trade platform for enterprises in the industry. As the first highly influential textile printing professional exhibition in China, ITCPE has become an important way for domestic and foreign enterprises to explore the market. ITCPE 2024 is a unique event showcasing the rapid growth of China’s digital printing and embroidery machine industry. Chinese companies, with their substantial investment in research and development and keen understanding of market needs, have become formidable competitors to leading global brands.

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Team Textile Focus visited ITCPE 2024 and talked with different exhibitors. Here we are presenting some key discussion points from Mr. Alex Lei, Deputy General Manager of Shanghai Anoky Materials Technology Group

About ANOKY Group:

Shanghai ANOKY Group Co., Ltd. was founded in October 1999. After more than 20 years of innovation and development, ANOKY has grown into a high-tech industrial group with Shanghai as its headquarters, more than a dozen production and operating subsidiaries across the country, fine chemicals as its main business, and digital technology and environmental protection new materials co-developed.

ANOKY always adheres to the principle of “science and technology is the primary productive force” and has built a complete technology research and development system. It has strong core capabilities in the fields of technology development, pilot production and application services of dyes and intermediates. A technical center was established in Shanghai, dedicated to providing customers with comprehensive and professional dyeing and finishing solutions; a dyeing and chemical research institute was established in Shandong, focusing on the research and development of new products, new processes and new technologies. An academician expert workstation was established, and long-term in-depth cooperation was maintained with Tsinghua University, Tianjin University, Donghua University, Shanghai Jiaotong University, China Printing and Dyeing Industry Association, China Dye Industry Association and various research institutions. At present, there are more than 200 professional scientific and technological personnel and domestic and foreign experts in dyeing and finishing, textiles, materials, chemicals, environment, etc. The entire team covers professionals in various fields from synthesis research and development, chemical production, analysis and inspection, printing and dyeing processing to quality management.

Business Segments:

The Group has been deeply involved in the textile dye industry for many years and has been continuously upgrading its industry. Keeping up with the market demand in the new consumer era, the Group has established a national leading comprehensive digital printing intelligent manufacturing industry base based on digital printing technology and flexible supply chain, developed a blockchain product traceability platform and a copyright comprehensive service platform, provided diversified service channels for culture, art and fashion, provided customized services such as clothing, apparel, and home furnishings for group customers and consumer users, cooperated with well-known IPs to develop a series of cultural and creative products, actively explored new applications of digital products such as the Metaverse and NFT, promoted Chinese culture and connotation, and brought color technology into life.

During the more than 20 years of development and growth, ANOKY has always kept in mind its corporate mission of “beautifying the world and coloring life”, always practiced the business philosophy of “quality creates value”, and kept in mind its social responsibilities, closely integrating corporate development with  social development, taking the initiative to assume social obligations, and giving back to society with gratitude.

Anoky’s Digital Reactive Inks:

Throughout the years our R&D team continuously developing innovative products. Our reactive inks are known for their high color density and compatibility with various print heads. We have a dedicated team that ensures our inks work seamlessly with digital printers, providing enhanced productivity and reduced printing costs. Our eco-friendly products are certified by Blue Sign, making us the first ink company in mainland China to receive this certification. As digital printing becomes more critical for environmental sustainability, Anoky Group remains committed to protecting the environment. Our backward integration strategy ensures we can manage and control the quality of our materials and products, leading to sustainable business growth.

Looking ahead, we plan to develop mid-level reactive ink products to cater to different customer needs. We have over 20 years of experience in the digital printing industry, and our expertise allows us to stay ahead of market trends and technological advancements.

Our Innovation and R&D Center:

We are continuously investing at R&D. By investing in research and development, we continually innovate and improve our products, ensuring they meet international standards. Our partnerships with top universities and research institutions help us stay at the forefront of the industry. We have over 200 professional scientific and technological personnel dedicated to advancing our technology and providing comprehensive solutions to our customers.

Anoky Group’s commitment to environmental protection is evident in our investments in environmental technology companies. We strive to achieve sustainable industrial development through technological innovation and efficient operations.  In the future, we will continue to adhere to our principle of “quality to create value,” aiming to become a global leader in the chemical industry. With strong market development capabilities, excellent customer service, and robust risk management, Anoky Group is poised for sustainable growth and continued success.  We invite you to join us on this journey and experience the high-quality products and innovative solutions that Anoky Group has to offer.

About Bangladesh Market:

The Bangladeshi market is one of the most important overseas markets for ANOKY in our opinion. We will further expand the Bangladesh market based on the positioning and marketing strategies of our products. We met many Bangladeshi clients at the ITCPE exhibition, and it made us feel the vibrant development of the digital printing market in Bangladesh, which is worthy of more attention and investment. Therefore, we have decided to participate in the 45th Bangladesh DYE+Chem Expo, which will be held in Dhaka from September 04-07, 2024. This will be our first direct interaction with local clients in the Bangladeshi market. We look forward to meeting like-minded partners to promote ANOKY’s environmentally friendly new digital printing reactive inks in the local digital printing market for sustainable development. If the results are good, we plan to rent a better and larger booth next year to increase our promotional activities in the Bangladeshi market.

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