Birla Cellulose has clinched the coveted #1 ranking in Canopy’s Hot Button Report 2023. The prestigious recognition underscores Birla Cellulose’s unwavering commitment to the conservation of Ancient & Endangered Forests and its promotion of circular solutions within the fashion and apparel industry.
Canopy, a non-profit organization with a focus on environmental sustainability, annually releases the Hot Button Report, a crucial tool for fashion brands and retailers assessing Man Made Cellulosic Fibers (MMCF) suppliers’ forest fiber sourcing practices.
Birla Cellulose’s top-ranking is attributed to its consistent dedication to sustainable wood sourcing practices, forest conservation, innovation, and transparent operations throughout its value chain. For the fourth consecutive year, the company has been awarded the highest rating of ‘Dark Green Shirt,’ signifying its exceptional adherence to CanopyStyle requirements for Ancient and Endangered Forest conservation, transparency, traceability, and next-generation solutions.
Commenting on this remarkable achievement, Mr H.K. Agarwal, Managing Director of Grasim Industries Ltd. and Business Director of Birla Cellulose, expressed pride in the company’s commitment to improving sustainable practices and fostering innovation. He stated, “This esteemed recognition serves as confirmation of Birla Cellulose’s steadfast dedication and commitment to improve sustainable wood sourcing practices, forest conservation, innovation, next-generation fiber solutions, & transparent operations across the entire value chain.”
Birla Cellulose has actively supported global initiatives, including the Convention on Biological Diversity’s commitment to conserving at least 30% of terrestrial ecosystems by 2030. The company collaborates with renowned organizations such as Canopy, Fashion for Good, and Circular Fashion Partnership, emphasizing its commitment to scaling up circularity in the industry.
Nicole Rycroft, Canopy’s Executive Director, extended hearty congratulations to Aditya Birla for securing the top spot in Canopy’s 2023 Hot Button Report. She commended Birla Cellulose’s efforts in removing Ancient and Endangered Forests from the MMCF supply chain and praised the company’s consistent progress in bringing Next Gen fibers to market at scale.
Canopy’s Hot Button Report has become a crucial resource for over 550 global brands looking to source sustainably. The commitment of these brands, with a combined annual revenue exceeding US $1 trillion, reflects a monumental step towards environmentally friendly business practices in the textile industry.
Birla Cellulose, the pulp and fiber business of the Aditya Birla Group, continues to lead the way in sustainability-focused Man-Made Cellulosic Fibers (MMCF) production. With 12 environmentally efficient sites globally and a commitment to a closed-loop process, Birla Cellulose’s fibers are made from renewable wood, contributing to lower carbon emissions and reduced resource consumption.
For more information, visit www.birlacellulose.com.
