adv-06 adv-06

Birla Celluose has achieved a breakthrough in manufacturing viscose fiber using pre-consumer cotton fabric waste

adv-07

One of the global leaders in Man Made Cellulose Fiber (MMCF) – Birla Cellulose, has achieved a breakthrough in manufacturing viscose fiber using pre-consumer cotton fabric waste. This new line of viscose, is already being adopted and is available for sale to interested brands and retailers. This innovation has the distinction of Recycled Claim Standard (RCS) and portrays Birla Cellulose’s commitment to a more circular economy. Birla Cellulose has been in active collaboration with Brands, technology providers and textile chain actors to integrate and enhance value. Going forward, Birla Cellulose will intensify and strengthen its specialty portfolio towards value-added green textile solutions for the future.

This innovation has been done through in-house R&D and uses a minimum of 20 per cent pre-consumer industrial fabric waste. Fabrics from the fiber offer excellent attributes similar to virgin fiber. The business will work on further developing products made with more than 50% industrial fabric waste as well as post-consumer clothing as inputs in 2020. The fashion industry which is at the cusp of transformation towards a circular economy has much appreciated this innovation. It adds to Birla Cellulose’s stature as a leader in achieving “low risk” in its 2017 Canopystyle audits and a green shirt ranking in the Hot Button Report, both of which indicate that Birla is not sourcing from key priority areas of Ancient and Endangered forests.

failed