The European Branded Clothing Association (EBCA), a coalition representing over 70 European and global retail clothing brands, proudly announces the appointment of Isabelle Maurizi as its first Director General, based in Brussels.

Founded in 2007 as an alliance, the European Branded Clothing Association serves as the leading collective voice for retail clothing brands in Europe. The Association’s rapidly growing, diverse membership spans multiple EU Member States, offering a representative platform for engaging with EU policymakers. EBCA’s mission is to support the development of trade and environmental policies that balance the interests of all Europeans in an increasingly interconnected global marketplace.
Isabelle Maurizi brings a wealth of experience to her new role as Director General, with a robust background in sustainability, trade, and textile policy. She has held numerous leadership positions in European associations and textile companies, sharpening her expertise in these critical fields. Most recently, she served as Head of Public Affairs for C&A, a member of EBCA.
“I am honored to join the European Branded Clothing Association at such a pivotal time,” said Isabelle Maurizi, Director General of EBCA. “Our collective strength presents a unique opportunity to shape the future of the branded clothing industry in Europe. My focus will be on driving impactful advocacy and championing the voice of clothing brands across Europe.”
The Association’s members employ over 250,000 people across Europe, underscoring its significant role within the industry. As Director General, Isabelle will lead EBCA’s policy and advocacy initiatives while also managing day-to-day operations.
“We are excited to welcome Isabelle as our new Director General, guiding the former Alliance into its new phase as a growing and influential Association,” said Ignacio Sierra, President of the European Branded Clothing Association. “Her extensive experience will be instrumental in advancing our ambitions for a sustainable and circular textile market, as well as reinforcing rule-based open trade and global partnerships.”
EBCA recently launched its Manifesto, outlining a vision for a Europe where the branded clothing sector contributes to shared prosperity, supported by global standards that enhance sustainability and trade, creating a fair and competitive environment.
For more information, visit www.ebca-europe.org.