At YAMAHA present BrandTalk 5.0, Ms. Shamarukh Fakhruddin, Director of Urmi Group, delivered an inspiring speech on “Branding Through Impact & Leveraging CSR.”
She emphasized how brands can create lasting value by aligning their core purpose with social & environmental impact initiatives. Highlights of her insights include:
• The growing importance of purpose-driven branding in today’s competitive market.
• How strategic CSR programs can enhance brand equity while addressing pressing societal challenges.
• Real-life examples of how Urmi Group has leveraged sustainability and CSR to strengthen its reputation and foster trust.
• The role of innovation in designing impactful CSR projects that resonate with both communities and customers.Her session left the audience inspired to think beyond traditional marketing and embrace branding as a force for good.
Event: BrandTalk 5.0
November 23, 2024 | The Westin Dhaka
