The Lolitta brand, founded in 2008 by businesswoman Lolita Hannud, is the new member of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
For the brand, the sky is the limit when it comes to knitting, and Lolitta is always looking for new ways to work with it. “Our raw material is, for the most part, derived from European natural fiber, which values the feminine and the design authorship”, says Lolitta.
The handmade and knitted trimmings give identity to the brand that works with four collections per year, divided by seasons, with around 120 models per collection. Today the brand is present in large Brazilian multi-brand stores, in addition to having three own stores in São Paulo.
By joining Texbrasil, Lolitta intends to retake its export work, which had already started a few years ago. “We want to take advantage of the market’s favorable moment to promote the expansion of the brand”, explains Mariana Maeda, the company’s wholesale manager.