March got off to a busy start for Brazilian companies that participated in the main fashion trade show in New York with the support of Texbrasil, Fashion Label Brasil and Brazilian Footwear, Programs carried out through partnerships between ApexBrasil (Brazilian Trade and Investment Promotion Agency), Abit (Brazilian Association of Textile and Apparel Industry), Abest (Brazilian Association of Fashion Designers) and Abicalçados (Brazilian Association of Footwear Industries), respectively.
In all, 23 brands participated in Coterie, Magic and Curve, making USD 1,122,000.00 in sales during the event, in addition to prospecting another USD 3,629,000.00 for the next 12 months.
The Brazilian delegation at Coterie featured the brands Barbara Bela, Maria Pavan, Nay Sunsetwear, Paola Benardi, Cris Seleme, Vero Senso, Cruise, Eneida França and Cristina Sabatini, from Texbrasil, Catarina Mina, Nádia Gimenes, Serpui, Lavish, Sabine Arias, Gissa Bicalho, and Andreza Chagas from Fashion Label Brasil and Melissa, Paula Ferber, Schutz, and Paula Torres, from Brazilian Footwear. Magic NY, which happens alongside at the same place, will count with Zinzane, from Texbrasil. Finally, Curve had the participation of the Mari M and Plié brands.
Debuting at the event, Plié celebrated positive results, highlighted the United States as a target market in its internationalization and relied on the trade show to get to know potential customers better. “The trade show allowed us to get to know the American market better, to analyze similar products, as well as to get in touch with several regional buyers”, explained the national sales manager, Samuel Vogel.
Maria Pavan, who has been going to Coterie for years with the support of Texbrasil, also celebrated the buyers’ visit. “All our American customers visited us at the trade show. They went back to see the collections in person and, consequently, bought more”, commented Mariana Pavan, commercial director of the brand.
She also pointed out that the movement did not return to the pre-pandemic period, without the presence of international visitors from Asia and South America, for example. Still, she sees the momentum as positive, with buyers returning to invest, and new American customers emerging.
