Burberry has announced it is partnering with Mythical Games to launch a limited-edition Blanko in the technology company’s game, Blankos Block Party, to be released in July 2021. Mythical Games exclusively revealed the upcoming collaboration on Monday at the 2021 Electronic Entertainment Expo (E3) in Los Angeles, California.
Blankos Block Party is an open-world multiplayer game featuring NFT vinyl toys known as Blankos, that players can collect, upgrade and sell. By introducing these playable NFT’s, Blankos Block Party is creating a new play-to-earn economy and paving the way for the future of digital ownership in gaming.
This partnership provides infinite opportunities to celebrate Burberry’s core values of creativity and freedom of expression. Drawing on the bold thinking and inventive approach of its founder, Thomas Burberry, the brand continues to inspire its communities today, creating new possibilities and environments to be explored.
‘Pushing boundaries and discovering new ways to innovate with our communities have always been at the heart of what we do as a brand. Being a part of this creative and pioneering community with Mythical Games is an incredible synergy for us and a perfect evolution of our existing engagement with the gaming communities. Launching our limited-edition Burberry Blanko in Blankos Block Party is our first exploration into the world of NFT’s; unlocking an entire new platform of possibilities, empowering digital natives and gamers to own a piece of our brand and to actively engage and participate with our house codes. We are incredibly excited to embark on this ground-breaking journey into the future of digital ownership in gaming.’ Rod Manley, Chief Marketing Officer at Burberry
‘Player ownership is the future of games and our driving principle is making these new economies a reality. Blankos Block Party sits at the intersection of games, art, music, and fashion, and presents players and collectors new ways to engage with and even own a piece of the brands they love. Burberry is both a timeless and innovative brand, and we’re thrilled to have them on board as our companies break new ground together, with the first NFTs for Burberry, and the first luxury fashion brand in Blankos Block Party.’ Nicole Yang, Vice President of Marketing at Mythical Games.