C&A receives Best Starter Award 2015 from the Better Cotton Initiative


caIn pursuit of sourcing 100% of their cotton from more sustainable sources by 2020, C&A has received the Best Starter Award from the Better Cotton Initiative (BCI). In the fourth quarter of 2015, C&A purchased roughly 3000 tonnes of BCI cotton, making C&A the fastest starter of the 17 new BCI brands. It also lifts C&A to the top-10 tier of buyers, from among the 62 BCI-member brands.

C&A is currently the largest global buyer of organic cotton by volume, and buying BCI cotton is a key element in a comprehensive sustainable products strategy. BCI is supported by over 500 companies, and promotes the cultivation of cotton in ways that preserve the environment, minimize the negative impact of fertilizers and pesticides, and care for water, soil and natural habitats. BCI farmers improve working conditions in their fields, and achieve better yields and greater financial security through access to global markets.