Guangzhou International Textile, Clothing and Printing Industry Expo (ITCPE) has become a professional exhibition with wide influence, high popularity and good effect. Focusing on textile printing equipment and materials trading market, the expo is committed to creating the best exhibit, communicate and trade platform for enterprises in the industry. As the first highly influential textile printing professional exhibition in China, ITCPE has become an important way for domestic and foreign enterprises to explore the market. ITCPE 2024 is a unique event showcasing the rapid growth of China’s digital printing and embroidery machine industry. Chinese companies, with their substantial investment in research and development and keen understanding of market needs, have become formidable competitors to leading global brands.
Team Textile Focus visited ITCPE 2024 and talked with different exhibitors. We are presenting some key discussion points with Mr. Chen Fajun, Chairman of the Board and the General Manager of CBL Embroidery Machinery Co. during the ITCPE 2024 Exhibition.
About the company:
Located in the renowned manufacturing hub of Dongguan, China, Baolun Computerized Embroidery Machinery Co., Ltd (CBL) has specialized in producing and exporting various types of embroidery equipment for 26 years. Established in 1996, CBL focuses on R&D and the manufacture of computerized embroidery machines to meet the ever-evolving demands for high-quality and high-efficiency products. Honored as a State-High-Tech Enterprise and a member of the China Association of Quality Inspection (CAQI), CBL is committed to leading the trend with innovative and competitive products.
CBL operates a modern production facility with stringent quality control processes from raw materials to finished products, ensuring high-quality output certified by international standards like CE and RoHS. CBL’s commitment to “Quality Priority” and innovative approaches has reshaped the Chinese embroidery machine industry, offering high-quality machines that compete globally.
I started this business 30 years ago, and our factory has been operating for 20 years. Our fundamental concept is to produce embroidery machines that truly represent China. Our machines are designed to compete with top brands from Germany, Japan, and Korea. We position ourselves with the highest quality and price in China, emphasizing top performance in quality, reliability, engineering, design, and stability.
Competitiveness:
Our machines have a lifespan that is about twice that of our local competitors. While our prices are around 30% higher than local competitors, they are only about half the price of similar machines from Japan or Germany, yet we offer comparable quality. Continuous innovation and upgrades ensure our machines improve every year. Our target market is high-end customers who demand top performance, such as luxury brands requiring 1,200 SPM for detailed outputs.
About latest products:
We have introduced several models this year. Our new model ensures better output and less strain, targeting high-end users with a speed of 1,200 SPM. Another model, with a speed of 1,500 SPM, is designed for high efficiency, suitable for applications like mattresses, curtains, and saris. The third model specializes in thick yarn embroidery, suitable for materials like wooden yarn and silicone yarn, and is perfect for embroidering on leather, caps, and other items.
Quality & Innovation:
Quality is fundamental for every company, but for us, innovation is even more crucial. In the past 20 years, we started by replicating, but now we have our strong R&D team. Our machines integrate the best features from top brands in Germany, Japan, and Korea, allowing us to grow rapidly and stand out in the market. Innovation ensures our continuous improvement and relevance in the industry.
Looking forward:
The market is evolving, with emerging regions demanding high-quality machines at competitive prices. We see significant potential in Africa and the Middle East due to their dynamic economic development and growing industries like infrastructure, automotive, and healthcare. We believe these regions will become important markets for technical fabrics and our products in the future.
