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The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards contemporary, premium and responsible fashion

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A conversation on the contemporaneity and responsibility of Bemberg ™ fibre through the multiple interpretations on the meaning of fashion by four realities: Zegna, Gilberto Calzolari, Zerobarracento and Carnet by Ratti.

on-the-left-giusy-bettoni-ceo-and-founder-of-c-la-s-ecohub-on-the-right-ettore-pellegrini-marketing-sales-manager-at-asahi-kasei-fibers-italiaLaying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice ” The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury” organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET.  4 unique and complimentary design  realities  has been sharing  the  Bemberg ™  choice  as  unique and precious fibre  ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Since 1931, Bemberg™ by Asahi Kasei has been telling a story of quality, research, innovation and important collaborations: it has always been a point of reference for stylists and Italian craft tailoring. The DNA of the fibre has a circular economy imprint, first of all thanks to the origin of the raw material, cotton linters, converted through a traceable and transparent closed loop process. Produced in Japan, Bemberg™ confirms the standards of quality and responsible innovation through an LCA study signed by ICEA, as well as a GRS certification, Oeko-Tex 100 and tested performances of biodegradability, compostability and ecotoxicity certified by Innovhub. Thanks to these new generation values, since 4 years Bemberg™ is also partner of C.L.A.S.S., the international ecohub which has established itself as a reference point in the fashion and textile sector for brands, designers, producers, students and all those who want to activate the value of responsibility within a design and innovative fashion.

from-the-left-paolo-verdoia-linining-research-development-raw-material-of-ermenegildo-zegna_-gilberto-calzolari-fashion-designer-creative-directorBemberg™, since 1931, is one of the first examples of circular economy in the history of textiles which marked Smart Innovation: a continuous commitment with values of transparency, responsibility of both the fibre itself and the collaboration with its partners around the world. Bemberg™ offers a unique combination of characteristics such as innovation, preciousness and quality. The material is able to give life to magnificent fabrics that result to be smooth, unique in touch, with a precious and exclusive aspect” comments Ettore Pellegrini Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia. Specialist and expert of innovative fibres, during the session he illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Paolo Verdoia, Lining research and development raw materials at Ermenegildo Zegna, who has been involved in the development of accessory raw materials for the Ermenegildo Zegna Group for 14 years. During the digital meeting he talked about priority collaborations with responsible and high quality materials such as Bemberg™, the brand’s approach to sustainability and future projects.

The session has also been attended by new generation designer Gilberto Calzolari winner of C.L.A.S.S. ICON 2020, who used Bemberg™ in his latest AW 2021-22 collection entitled “At this stage”. “My collections are a call to action for a better future: how better to start than with the ingredients and adopting innovative and responsible fibres like Bemberg™ to convey the new generation values”.

on-the-left-camilla-carrara-founder-zero-waste-designer-zerobarracento-on-the-right-acclessandro-ivaldi-director-business-unit-carnet-of-ratti-s-p-amarzotto-groupCamilla Carrara, founder and zero-waste designer Zerobarracento says “We select Bemberg™ for our creations for two fundamental reasons: firstly, from a stylistic point of view for its extreme versatility: in the various collections we have adopted it to create Kimonos, padded jackets, wrap dresses as well as for the interiors of our garments, which are intended to be soft embraces for total physical and mental comfort. The second but no less important reason is that this fibre has circular values in line with our zero-waste commitment”

“By choosing to work with Bemberg™, we have made an exclusive and sustainable choice in order to offer tailors, designers, brands and garment manufacturers who believe in and are committed to responsible but at the same time premium and exclusive fashion a new business opportunity” says Alessandro Ivaldi Director Business Unit of Carnet, a division of Ratti Group that produces and distributes worldwide the best fabrics for the creation of made-to-measure garments for men and women.

“Responsible innovation is the DNA of contemporary innovators who know how to go beyond and create a value chain in order to constantly improve and offer a new generation wardrobe with quality style proposals that respond in a versatile and responsible way to the needs of a contemporary consumer,” concludes Giusy Bettoni, founder and CEO of C.L.A.S.S. ecohub and moderator of the meeting.

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