Coats launches Better Cotton Initiative™ certified thread


coatsCoats, the world’s leading industrial thread company, has launched two new 100% cotton products. Tre Cerchi Vero and Tre Cerchi Vero+ are both certified by the Better Cotton Initiative™ (BCI) as being made from sustainable raw materials. Adrian Elliott, President, Apparel and Footwear, Coats, said: ‘As our customers strive to achieve their sustainability goals, we can support them by exploring innovative solutions and products which are independently verified as being made from sustainable raw materials. We are doing our part to contribute to an end product that the consumer can trust has been made as sustainably as possible and without compromising on quality and performance.’

BCI is the largest cotton sustainability programme in the world. It exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. It aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity. In addition, Tre Cerchi Vero+ is Cradle to Cradle™ approved for its dyes and chemicals. The Cradle to Cradle™ Products Innovation Institute is a non-profit organisation which administers the standard. Completely free of harmful substances, including pesticides, Tre Cerchi Vero+ is an eco-friendly solution for seams on a wide range of products. Developed with premium quality long-staple fibres, it achieves the natural look of cotton while enhancing productivity. Through continual development and pioneering work through global teams and communities, Coats has been able to create the two new 100% cotton threads that offer uncompromising looks and performance in a completely sustainable package.