Cristiano Ronaldo the sensational football mega-star is to launch new CR7 Denim line in June. The superstar already designs and models male underwear for his own fashion label, CR7, and now hopes to score with quality jeans that move as easily as he does.
It’s being produced and distributed by Uniti Fashion, a sourcing and manufacturing company founded in South Africa. The line is designed around the premise of comfort and high-fashion influences. He wished these jeans to be made to be lived in. A longtime fan of skinny jeans, his new collection offers denim junkies four styles modern straight, slim straight, tapered and super skinny.
The men’s denim collection is made from three types of fabric that either include stretch or are washed down to allow full movement. The assortment includes a core, signature and fashion collection. The 32-year-old says he believes in constantly moving forward and progressing in life, both on and off the playing field. The star actually wore them in a brand campaign film, and haven’t been able to take them off since. The denim line includes denim shirts, jackets and shorts to be available from first day of June.