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Our customers gain value from the USTER quality approach since many decades– Sivakumar Narayanan


sivakumar_narayananUster Technologies headquartered in Switzerland and established in 1948 is the world’s leading provider of quality management solutions from fiber to fabric. USTER offers high-technology instruments, systems and services for quality control, prediction, certification and optimization in the textile industry. Recently we have a conversation with Sivakumar Narayanan, Executive Vice President Marketing & Business Development, Uster Technologies regarding USTER products and development, customer service and thinking about Bangladesh market. Synopsis of the conversation is mentioned here for our readers-

Textile Focus: Can you give a brief on your company and products?

Sivakumar Narayanan: Uster Technologies is the world’s leading provider of quality management solutions from fiber to fabric. Established in 1948 USTER offers high-technology instruments, systems and services for quality control, prediction, certification and optimization in the textile industry. This includes systems for quality management, laboratory testing and in-line process control for fibers, staple and filament yarns, fabric inspection as well as value-added services.

USTER provides the globally-acknowledged USTER® STATISTICS benchmarks for trading. Also unique is the USTERIZED® branding program. The USTERIZED® brand signifies yarns produced by spinning mills with a strong commitment to strict quality management; from Bangladesh Envoy Textiles Ltd., Malek Spinning Mills Ltd. and Square Textiles Ltd. earn this certification.

Uster Technologies is headquartered in Uster, Switzerland and operates worldwide. It has sales and service subsidiaries in the major textile markets and Technology Centers in Uster (Switzerland), Knoxville (USA), Suzhou (China) and Caesarea (Israel).

Textile Focus: What is the history of your success for a long time in the business?

Sivakumar Narayanan: Operations in the textile electronics business were initiated in 1944. We have always remained true to the USTER principles of superior technology and reliable Swiss quality. Most of all we live our “Think quality” motto every single day. Products and services focus on empowering our customers to manage their textile mill with quality in mind. Our customers gain value from the USTER quality approach since many decades.

Textile Focus: Your forecast for the textile industry of Bangladesh?

Sivakumar Narayanan: We know very well that Bangladesh is dramatically affected by the Corona virus disruption. We really feel for the affected population more than anything else besides the industry as a whole. We support the call from the industry to retailers.

But I guess the question is about the mid-long term. We think Bangladesh has built some strong advantages over years for garments and many are sustainable over the long term. We believe that flexibility, competitive costs, skilled labor, the garment eco system, experienced textile managers and long relationships with retailers are key assets that will survive this crisis and stay on. In addition, we believe that the government’s support via policies is also very positive that promises a strong future. Of course, there are issues with infrastructure and the development of the whole chain, but it has not affected the industry’s progress over the years and we expect that it will be the case also for the future.

Textile Focus: What recent technology has been introduced by your company?

Sivakumar Narayanan: Our latest technologies – introduced at ITMA 2019 in Barcelona – are the USTER fabric inspection equipment and digitalization tools to accelerate automation and cost savings. We found quite a good interest from Bangladeshi textile mills for these new products. In fact, we conducted an open house with a training and fabric testing event to discuss the fabric inspection equipment and opportunities for local textile mills.

The USTER® RSO 3D is another product and has especially gained attention in terms of preventing defects and improving yarn quality.

Textile Focus: How you are serving your clients in Bangladesh from headquarter?

Sivakumar Narayanan: We are operating in Bangladesh via our well-known representatives New Asia and Textile Associates. Both agents are assisted for sales and customer support from our headquarters in Switzerland and from our regional service center in India. These days we are trying to organize trainings and remote solutions for our people and customers in Bangladesh.

During normal times our experts from product management, textile technology, service and R&D visit the country often and also conduct symposiums and trainings to transfer the knowhow and also listen to our customers.

Textile Focus: You are dealing with so many countries and what is your experience?

Sivakumar Narayanan: Working with our colleagues in Bangladesh is a pleasure mainly because they are very eager to learn and interested in sharing their experience. We also learn from them and find our customers genuinely applying the gained knowledge in their mills most of the time. Of course, the expectations from Bangladesh are also very demanding and sometimes difficult to fulfil – they are among our demanding customers – but we try our best.

Textile Focus: How will you consider Bangladesh textile market comparing other countries of this subcontinent?

Sivakumar Narayanan: Ambitious, fast learning and growing. If we compare to the other countries, probably Bangladesh is clearly among the fastest. Despite competition from neighbors, Bangladeshi textile companies are clearly gaining share. As I said above, the development of knitted garment eco system, forward and backward integration and also growth of weaving has been faster. Recently we have heard about Chinese companies trying to establish bases in Bangladesh so overall, the country’s benefit is gaining.

Textile Focus: Any special message you want to convey to our readers?

Sivakumar Narayanan: Although it is tough, the corona disruption will pass. Let’s stay safe, support our community to minimize the damages and believe in our long-term advantages. We express our solidarity with Bangladesh population and the industry. We are in this together!