DaMENSCH, India’s leading premium men’s innerwear brand, has launched its latest campaign titled ‘The Most Comfortable Man wears DaMENSCH’. The campaign celebrates individuals who move through life with a deep sense of ease, purpose, and confidence. At a time when men are constantly adapting to new roles and expectations, DaMENSCH shifts the focus to those who are at their most powerful when they are truly at ease.
Bringing together a powerful mix of personalities, the campaign features achievers from across the country who are redefining what it means to be comfortable in their craft and confident in their identity. The line-up includes Vispy Kharadi, the Steel Man of India and a 16-time Guinness World Record holder; rapper Yelhomie, who gives voice to Manipur through his bilingual conscious rap; and Rishi Solanki, a fitness and lifestyle entrepreneur known for his disciplined approach to well-being. Joining them are DJ Danesh Doctor, who commands every dance floor with ease; Sharmaji ka beta fame, RJ and comedian Vidit Sharma, who delivers honest laughter; and fashion model Amit Eapan, who embodies comfort through style and presence.
DaMENSCH has featured real men who have excelled in their respective fields, each bringing a unique story of passion and purpose. Their journeys reflect a more personal and authentic idea of success that values substance over appearance and embraces comfort as a core need. As the idea of masculinity evolves, the brand sees comfort as the foundation for individuality, self-expression and quiet confidence.
Speaking about the campaign, Anurag Saboo, Co-Founder and Director at DaMENSCH, said, “At DaMENSCH, we believe that comfort goes beyond fabric and fit. Our brand DNA is built on confidence, innovation, and the freedom to be yourself, and this campaign truly brings that to life. We genuinely believe that everyone is at their best when they are comfortable, and this campaign reflects exactly that. We’ve brought together six men who embody this philosophy in their everyday lives. Each talent featured in the film represents a unique expression of modern masculinity, grounded in self-belief, ease, and purpose. This is the essence of what DaMENSCH stands for. With its authentic storytelling and diverse cast, The Most Comfortable Man marks a decisive step in DaMENSCH’s journey to redefine comfort for the modern man. The campaign reinforces the brand’s commitment to creating meaningful conversations around identity, confidence, and self-expression. By placing real individuals at the forefront, DaMENSCH invites men everywhere to embrace comfort not just as a choice, but as a way of life.
