TF News Desk
Leading denim companies are moving forward for sustainable denim for the concern of better world. Global denim community is doing its part in helping sustain a world where fabric can thrive, along with people wearing it. With this focus, five denim brands have taken up the task of making their companies and denim more sustainable in the course of the last few months, some achieving awards along the way. These companies are making efforts to make the world a little better and jeans a little greener. The five are:
Levi’s (Levi Strauss & Co.): CEO of Levi’s (Levi Strauss & Co.) Chip Bergh has announced expansion of parental leave for the employees of Levi’s thus stressing the importance of the company’s workers as well as requesting shoppers not bring fire arms into Levi’s stores. Not to mention the brand’s groundbreaking water-saving techniques.
Velour by Nostalgi: The Nordic brand received the Nordic Ecolabel License in early January, created jeans that met 99 per cent of the coveted label demands. The sustainable jeans, Svanen jeans that boasts of no dangerous chemicals, toxins, endocrine disruptors or heavy metals, and have the added bonus of ensuring better working environments for the company’s employees.
Wrangler: In December last, the brand announced the accomplishment of saving 3 billion liters of water since 2007. The move to cut-back on water usage within the denim industry proves difficult due to the wash aspect of denim manufacturing. Wrangler has the look and the water savings to prove their efforts.
PVH Corp: PVH Corp., parent company to brands like Tommy Hilfiger and Calvin Klein pledged to the UN Global Compact and CEO Water Mandate in December, adding themselves to the list of one of the world’s largest corporate sustainability initiatives.
VF Corp: They announced partnership with the Paradigm for Parity coalition in December and their efforts to achieve gender equality throughout the company by the year 2030. The company, with brands like Lee, Wrangler and Nautica under its name, seeks to eliminate bias in the workplace.
The Nordic brand received the Nordic Ecolabel License in early January, created jeans that met 99 per cent of the coveted label demands.
These initiatives demonstrate that the future of denim lies in the balance between environmental stewardship and social responsibility. It is encouraging to see industry giants moving beyond simple fabric production to address critical issues like water conservation, chemical safety, and workplace equality.