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HomeFashion & RetailDenim line with extended sizing launched by American Apparel

Denim line with extended sizing launched by American Apparel

american-apparelOne of the leading brand of America, American Apparel’s latest women’s jeans styles include a non-stretch cropped wide leg jeans, a super skinny jean with two-way stretch, a stretch pencil jean and a button flare jean. The brand’s core item, 100 per cent cotton high-waisted mom jeans, are offered in an array of vintage-inspired washes like rainbow wash, pink tinted wash and marble blue wash. The women’s assortment also offers high-waisted cuffed shorts, a button-front A-line mini skirt and an American Apparel signature—denim hot shorts—in sizes XS-XL. For men, American Apparel offers skinny, slim and straight fit jeans in classic light, dark and black washes.

American Apparel first introduced denim to its line-up of US-made basics in 2011 using similar 14 oz. 100 per cent cotton fabrications that’s prominently featured in the new collection. Other brands offering extended size ranges include DL 1961, Reformation and Forever 21.

American Apparel at one time underwent a series of setbacks, including the removal of its controversial founder Dov Charney from his CEO position and bankruptcy in 2014. Gildan Activewear acquired the company in 2017 and relaunched the brand the following year with a message that emphasizes on quality and comfort.

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