The first plenary session, “Fashion 360°. Development of Related Industries”, set the stage for a forward-looking discussion on how fashion and adjacent sectors are transforming in response to global challenges and opportunities.
Speakers emphasized the unique role of BRICS as a space for shaping the international identity of Russian brands and advancing high-tech solutions in the light industry.
“When there is a product on the domestic market, it is always necessary to create its international portrait as well. The BRICS market is very important for us and is a huge opportunity. We can use the difference of cultures to create a product and an international understanding of design.”
— Anton Alikhanov, Minister of Industry and Trade of the Russian Federation.
“The future of light industry is tied to the growing share of high-tech solutions — from biodegradable materials to smart textiles. On this basis, BRICS countries can build strong alliances, combining innovation with cultural potential and strengthening their role in global trade.”
— Alena Akhmadullina, designer and founder of the Alena Akhmadullina brand.
“BRICS has enormous potential for creating a free market and sharing industrial innovations. Cooperation between countries is becoming a key tool to reduce risks and overcome challenges.”
