EARTHDAY.ORG, is relaunching its brand store with a new sustainable manufacturing partner, Teemill. Each garment is made from certified organic cotton in a factory powered by renewable energy and printed to order using low waste technology to ensure there is not an excess. Additionally, each product is shipped using packaging made from plants, not plastic. Once a customer is finished with an item, they can send it back to be recycled into new clothing once again.
These products start with organic cotton grown in the North of India, where the monsoons fill reservoirs that supply almost all the water needed. Organic farming encourages biodiversity and leads to the extra soft feel of our products. Modern production uses lower impact inks, software, machinery, and automation technologies and the labor force is SA8000 Certified. The factories use renewable energy and shipping is plastic-free.
Earth Day is the introduction for many to the environmental movement. Cleanups, rallies, and events invite everyone to become lifelong environmentalists — and this works. Stories abound of young children attending cleanups and growing up to become climate leaders in their communities. For over fifty years, Earth Day has inspired over a billion people in 192 countries to action year-round.
That’s why EARTHDAY.ORG has launched the Fashion for the Earth campaign. The fast fashion industry has completely revolutionized fashion, but not for the better. Behind many pieces of fast fashion clothing, there is a destructive industry stripping the Earth of its limited resources and placing a devastating toll on the labor force working in garment factories. Tremendous amounts of waste characterize this industry, as we send approximately 40 million tons of textiles to landfills or to be incinerated every year. In total, the fashion industry is responsible for over 8% of total greenhouse gas emissions.
Now, you can wear sustainable support on your sleeve by making a purchase in our new store. Our new merchandise is 100% organic, vegan, and produced through fair labor.
To learn more about EARTHDAY.ORG’s Fashion for the Earth campaign, please visit: https://www.earthday.org/campaign/sustainable-fashion/