adv-06 adv-06

European Bed Linen Market – Key Findings and Insights


bed-linenThe EU bed linen market increased slightly

According to the report “EU: Bed Linen – Market Report. Analysis And Forecast To 2025” recently published by IndexBox, the size of the bed linen market in the EU reached approx. 495K tonnes in 2016, 29K tonnes (or 6%) more than in previous years. Over the period from 2007 to 2016, the market experienced mixed trend patterns: over 2007-2010, it indicated somewhat pronounced fluctuations, which were followed by a decrease over the next two years; then, however, it increased slightly from 2013 to 2016.

In wholesale prices, the market also increased over the last four years, finally amounting to €3.1B in 2016. This figure reflects the total revenue of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). Over the last nine years, the market value expanded at an annual average rate of growth of +1.7%.

Germany, the UK, France and Italy remain the largest consumers of bed linen
Amongst the EU members, Germany (17%), the UK (17%), France (13%), Italy (12%) constitute the countries with the largest volumes of bed linen consumption. The highest annual rates of growth in terms of bed linen consumption from 2007 to 2016 were recorded in the UK, with an average annual rate of +1.9%. Meanwhile, consumption in France (+0.8%), Italy (+0.4%) and Germany (-0.5%) remained relatively stable from 2007 to 2016. Levels of per capita consumption in the leading consuming countries were equivalent to the EU-average level of 1.0 kg/year; the highest per capita consumption was recorded in the UK (1.3 kg/person), where it grew steadily from 2007-2016.

Portugal, Italy and Germany remain the largest producers of bed linen in the EU
In 2016, the volume of total production for bed linen stood at 134K tonnes. Overall, the volume of  bed linen production decreased from 2007 to 2016, however, it rebounded slightly over the last three years; prior to that, it declined steadily from 2007-2013.  Portugal (32% of the total output), Italy (19%) and Germany (14%) constituted the countries with the highest levels of production in 2016, together accounting for 65% of the total volume of production.

In Portugal, bed linen production increased by +3.5% annually from 2007 to 2016.Meanwhile, in Italy, production (-3.5% per year) decreased over the period under review, and in Germany, it remained relatively stable over the period under review.

The European bed linen market continues to be largely buoyed by imports from Asia

The share of extra-EU imports in European consumption reached 80% in 2016, against 71% in 2007; this indicates the increasing reliance of European consumers on imported products, mainly from Pakistan, China and Turkey. Despite the improved production figures over the past three years, this high reliance on imports is expected to continue in the medium term; this is typical not only of the bed linen market, but of the textile sector overall.

Germany, the Netherlands, Portugal and Belgium are key exporters of bed linen
In 2016, bed linen exports in the EU totalled 208K tonnes, which was equal to approx. €1.9B. Germany (43K tonnes), the Netherlands (24K tonnes),Portugal (23K tonnes) and Belgium (22K tonnes) constituted the main suppliers of bed linen among the EU members, with a combined share of 54% of total exports in 2016. In terms of these countries, the Netherlands (+16.0% per year) and Germany (+12.6% per year) emerged as the fastest growing suppliers over the period from 2007 to 2016, while exports from Portugal contracted by on average -2.2% over the same period.

While the share of Germany (+12 percentage points) and the Netherlands (+8 percentage points) increased significantly, the shares of Portugal (-6 percentage points) and Belgium (-3 percentage points) illustrated a negative dynamic.

Germany, the UK and France remain the major markets for imported bed linen
In 2016, bed linen imports into the EU totalled 559K tonnes, which equated €3.8B. Germany (20% of the total figure), the UK (16%) and France (12%) constitute the main destinations of bed linen imports.  Germany recorded the highest rates of growth in terms of EU imports, with a CAGR of +2.8%.

It was followed by the UK (+1.6%) and France (+1.3%). Over the period from 2007-2016, the shares of Germany, the UK and France remained relatively stable throughout the analyzed period. More than 78% of imports came from outside the Union. In 2016, the volume of extra-EU imports for bed linen stood at 394K tonnes, 8% more than the previous year.