eVent Fabrics, a global leader in high-performance waterproof and breathable technologies, is partnering with Formidable Media, a public relations agency with deep roots in the textile and apparel industries, for strategic communications and brand elevation services. Effective immediately, Formidable Media will assist eVent Fabrics with a wide range of communications and public relations efforts to increase global brand visibility. “For the past 25 years, eVent has led the way in breathable waterproof technology, and thanks to recent advances in performance and sustainability, we’re ready to embrace our next round of growth in the market,” said Chad Kelly, President of eVent Fabrics. “We’re looking forward to having Formidable help us gain brand recognition and market share.”
eVent’s list of technologies includes waterproof, windproof, and professional options, providing solutions for demanding apparel, footwear, and accessory applications. eVent’s comprehensive list of weatherproof technologies includes the new sustainably-minded solutions alpineST and eVent BIO.
“eVent is an ideal partner for Formidable Media,” said Scott Kaier, Founder and President of Formidable Media. “A highly technical and well-respected material supplier, eVent offers brands some of the best performing waterproof/breathable laminates on the market. Couple that with several PFAS-free offerings, and this is a brand that is well positioned for serious growth.” eVent Fabrics will join Formidable Media’s growing list of prominent textile and apparel industry clients, including ALLIED Feather + Down, Green Theme Technologies, and Active Apparel Group.
