Fashion Shenzhen, a Chinese international fashion brand fair held from July 7 to 9, 2021, welcomed over 1,000 Chinese fashion brands and companies. Over 20 forum activities were held in nine venues totaling 110,000 square meters during the fair.
Premium Label, Industry Value Chain, and Apparel Fabrics and Accessories were among the three theme-based pavilions at the Fashion Shenzhen event. It was divided into nine sections, each of which focused on a different topic, such as vogue force, modern manufacture, design attitude, fashion accessories, fashion solution, modern home, premium apparel fabrics and accessories, and fashionable apparel fabrics and accessories, in order to facilitate business matchmaking between fashion enterprises and professional buyers. The Fashion Shenzhen event will be expanded to two shows each year in 2020, with a display size of 80,000 square meters. Despite COVID-19 restrictions around the world, the exhibition attracted 827 exhibitors and 116,752 visitors. After the COVID-19 outbreak, the show attracted professional buyers from all around the world, making it one of Asia’s most popular fashion trade shows.