The Fashions Positive initiative presented the first-ever Circular Materials Guidelines to help create a more sustainable fashion industry for producers and brands. The Circular Materials Guidelines 1.0 (Non-Profit Guidelines 1) advocate the use of circular fibers and yarns for the washing, safer and more durable garments and footwear.
These guidelines, established in close cooperation with stakeholders in the industry, have “reasonable” and “bad” recommendations to include recycled or recovered feed-in fiber content and to address chemical protection, cleaner water and renewable energy sources. These standards and certifications include established widely used codes, such as Cradle to Cradle, Bluesign, ZDHC, Oeko-Tex, Higg Index and Canopy.
Fashion Positive strives to build coherence and a framework for progress, creativity and systems change through these guidelines. Fashion Positive launched in 2014 is an initiative of the Institute of Innovation for Cradle to Cradle Goods, and now serves as its financial sponsor and consultancy office on its Textile Exchange Arm.