The importance of a garment’s fit has never been more important than it is now, thanks to the size inclusivity and sustainability movements. Fit technology, which includes sizing advice and digital fitting rooms, could be the key to designing more sustainable items, as proper fits can reduce return rates and their related environmental impact, as well as keep customers using their clothes for longer periods of time. Store sizing systems, the availability and quality of size charts, the usage of accompanying images, fit-advising customer feedback, and the incorporation of sizing technologies are all examples of technology.
When presented with a well-fitting visual example, customers are more likely to trust size suggestions. Because fit preferences differ, measurements and pictures are essential for a variety of reasons. Fit is an issue in modern fashion. While it does impact males, whose shirts and pants rarely have accurate sizes, it is a far bigger problem for women.
The sizing argument is a touchy one, especially given that so many buyers are rejecting labels of all kinds, from sexual orientation to gender to size. Women want to buy items with tiny size labels because it makes them feel more confident. People are buying more garments online, trying them on at home, discovering that none of them fit, and returning them. Bills for two-way delivery, inspection, and repair pile up for merchants.