Tuesday, June 25, 2024
spot_imgspot_img
spot_imgspot_img
HomeFashion & RetailG-Star Raw is launching the most sustainable denim

G-Star Raw is launching the most sustainable denim

g-star-raw-denim-1G-Star Raw is launching the most sustainable denim ever. G-Star uses 100 per cent organic cotton, which doesn’t use pesticides that are unnatural, synthetic or chemical. Its organic crops are grown from non-genetically modified seeds and the majority of global production is rain-fed.

G-Star Raw has developed a new indigo technology that uses 70 per cent less chemicals, no salts, and produces no-salt byproduct. Pre-reduced indigo is combined with a liquid based organic agent that replaces the conventional use of sodium hydrosulphite — a major problem in indigo dyeing.The conventional technique for washing denim can use nearly 2,000 gallons of water to make one pair of jeans. With G-Star 98 per cent of the water used to wash the jeans gets recycled and reused, and the small percentage left evaporates.

Other measures include replacing rivets and zippers with eco-finished metal buttons to make each garment 98 per cent recyclable, enforcing a code of conduct with suppliers and working to trace all raw materials back to their origins. For the buttons, G-Star collaborated with YKK on metal that doesn’t require electroplating baths during production, which eliminates acid and toxic chemicals.

Weekly Newsletter

Get hand picked industry updates delivered straight to your inbox
SUBSCRIBE

YOU MAY ALSO LIKE

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement - spot_img

Join Our Weekly Newsletter

Get hand picked industry updates delivered straight to your inbox
Sign Me Up
- Industry Associate - spot_img

Upcoming Events

Simillar News

Recent Random

Target to Roll Out Transformative GenAI Technology to its Store Team Members Chainwide

Retailer's new GenAI-powered chatbot, Store Companion, is designed to make team members' jobs easier and enhance the shopping experience The tool is scheduled to roll...

ACSA Unites with Brazil, Australia to Help Increase Cotton’s Value

The American Cotton Shippers Association (ACSA), the Brazilian Cotton Shippers Association (ANEA), and the Australian Cotton Shippers Association have signed a landmark Memorandum of Understanding (MOU) to collectively address matters...

Texworld Apparel Sourcing Paris: nearly 1,200 exhibitors from 26 countries for an edition full of new features

Nearly 1,200 exhibitors from 26 countries will gather in Hall 7 of Paris Expo, Porte de Versailles, from July 1 to 3, 2024. It...
Get hand picked industry updates delivered straight to your inbox
Sign Me Up

Weekly Newsletter

Get hand picked industry updates delivered straight to your inbox
SUBSCRIBE