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Gap Inc launched Gap Teen, an apparel collection for Gen Z girls.

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Gap Inc launched Gap Teen, an apparel line for its Gen Z girls. The range is based on denim, offering a variety of hoodies, shorts, tops, skirts and much more, all made using processes that saves water and reduces waste.

Select pieces from the debut collection are made with 100 per cent organically grown cotton and Lenzing EcoVero, a fiber made using pulp from renewable wood sources. Others are made as part of Gap’s ‘Washwell Program’ that uses at least 20% less water than conventional wash methods. Meanwhile, some items are made in a factory that runs the Gap Inc. P.A.C.E. (Personal Advancement & Career Enhancement) program, the company’s educational program that helps women workers develop new skills to advance in work and life.

Gap parent company Gap Inc also delved into new categories this week by appointing IMG as its first-ever exclusive representative on multi-brand licensing. The company suspended rent payments for stores that were temporarily closed in response to the Covid-19 pandemic in late April and warned that it might not survive the next 12 months, as coronavirus shutdowns wreak havoc on the retail world.

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