Gap is aiming to source all its cotton from sustainable sources by 2021. According to Gap, for its Athleta active wear brand, it wants to source 80% of its technical fabrics from sustainable fibers.
Wendi Goldman, Gap’s chief product officer, who serves on the Gap Foundation Board of Trustees says that he believes in actively protecting the planet. With the new sustainable cotton goal, there is an opportunity to make a big impact on the global cotton community and bring to light what’s so incredibly important to the future of garment manufacturing, what matters as a brand and what matters to customers.
San Francisco based Gap will continue to partner Better Cotton Initiative, which works with farmers around the world to improve cotton production for the people who cultivate it, the environment and the cotton sector’s future.
For Spring 2017, Gap sourced 3.8 million pounds of better cotton. Gap also plans to use other sustainable cotton such as organic, recycled and American-grown.