Focused on apparel, Green Threads is creating first in class digital product passports as EU Green Deal mandates take effect
Green Threads DPP, the Hampshire-based supplier of Digital Product Passports (DPP) to the uniform, workwear, and outdoor apparel industries, is officially launching to help brands fight greenwashing, create value chain transparency, and stay ahead of pending EU Green Deal DPP mandates.
Working directly with universities, textile suppliers, brands, governmental agencies, and manufacturing facilities around the world, Green Threads will help companies quickly and effectively navigate the DPP landscape, engage consumers, and bring in the next era of product transparency.
“Between pending regulations and concerns around greenwashing, brands have a lot to gain from adopting a Green Threads DPP solution,” said Iain Kettleband, CEO of Green Threads. “By working with our clients and partners, we audit and measure the various elements throughout the entire product journey, facilitating continuous improvement and accountability. We add value by empowering consumers and businesses through easy to access data by which to make informed buying decisions. Most critically our solution goes above and beyond legislation and delivers complete environmental supply chain transparency as well as a dynamic platform through which to showcase a wealth of information related to recycling, care instructions, corporate objectives and ethical certifications”
By 2030, all apparel sold in the EU will require some form of DPP. Scannable at all points along the value chain, DPPs will come in the form of a QR code, RFID tag, or NFC chip. Anyone from brand representatives to compliance officers to consumers will soon have access to a wide range of product information at their fingertips, including a product’s origin, carbon footprint, water consumption, materials composition, credentials, and end of life considerations.
Once a brand’s supply chain has been audited and a range of DPP have been created for the garments being produced, Green Threads will actively identify areas for sustainability improvements and make recommendations through the use of tailored Carbon Reduction Plans which are designed to help factories and suppliers set and reach decarbonization goals.
The use of a DPP comes with several benefits:
- Comply with Green Deal regulations for the sale of footwear and apparel in the EU
- Eliminate Greenwashing
- Set and communicate sustainability goals to buyers
- Showcase Ethical and Sustainability credentials
- Provides quantifiable / actionable data with which to make future sourcing decisions
- Market brand messaging directly to the end consumer by creating another touch point for engagement.
Beyond simple compliance with EU regulations, anyone using DPPs will be able to showcase sustainability credentials, differentiate themselves from the competition, and incorporate next-level marketing directly to consumers, all while making “greenwashing” a thing of the past. Brands interested in hearing more can contact Scott Kaier at scott@greenthreadsdpp.com.
