H&M Atelier presents its first pre-fall collection — a smartly edited, transitional offer that continues to build upon and evolve the definition of essential menswear pieces. This season, H&M Atelier’s elevated yet street-smart ethos unfolds through a back-to-work lens, exploring a uniform-like versatility with a contemporary feel. Familiar business attire, such as suiting, striped shirts, and ties, gains new meaning when cast in relaxed, slightly oversized silhouettes that can be layered and worn with confidence. A distinct colour palette that effortlessly combines indigo rinse denim, warm camel, deep brown, grey, and an intriguing accent of bright turquoise blue is complemented by tactile, high-quality heritage fabrics that reflect the line’s refined aesthetic.
“We wanted to explore a mid-season offer of iconic wardrobe pieces for the fashion-aspiring man — that transitional moment after summer when work uniforms come back into play. We continued to revisit celebrated archetypes with a directional silhouette while harnessing intriguing fibres that bring an elevated tactility and texture,” says Ana Hernández, Menswear Designer at H&M.
Sartorial codes remain essential in the H&M Atelier offer, expressed through a relaxed, dry wool grey suit designed to be integrated into a wardrobe but broken up for a modern look, striped crisp cotton shirting in unexpected hues, and even a woven tie. More understated silhouettes feature roomy corduroy pants or denim paired with knitwear worn on its own, including V-neck collared sweaters with ribbed trims, and a coordinating snug-fitting vest and boxy structured knit cardigan. Signature craft-like details are evident in the embroidered monogram pockets, cuff buttons, and the lived-in feel and treatment of the new season’s leather jacket.
The new H&M Atelier Pre-Fall 2025 collection will be available exclusively online from August 21, 2025.
Launched in 2024, H&M Atelier is a capsule menswear line designed for the fashion-forward, contemporary man. The collections are characterised by a refined aesthetic, offering iconic wardrobe essentials crafted from intriguing materials with distinct textures and tactility.
