H&M launched its newborn and baby ranges, featuring garments that focus on comfort, fit, sustainability, softness, and “room to grow” designs. The collection explores the poignant moments between baby and parent — and the challenges they may face — with love, warmth, and care.
“There are so many moments for parents to cherish, and we hope that these collections can at least take the guesswork out of dressing their little one. We also realize that babies outgrow their clothes quickly, so we have been keen to take more steps towards achieving prolonged use. Along with the ‘room to grow’ details that prolong the length of wear, we also encourage parents to pass on the outgrown pieces to siblings or other parents — or even join a swap shop! — or they can always bring the clothes to our in-store Garment Collecting boxes for recycling,” said Sofia Löfstedt, H&M’s Head of Kidswear Design.
The newborn range includes bodysuits, leggings, rompers, overalls, dresses, hats, socks, and blankets in white shades, melange greys, beige, dusky pinks, soft blues, and browns, sage green, and warm yellow tones. Prints feature stripes, dots, leopard spots, and animal and rainbow graphics, florals, and palm trees. All the cotton in the newborn- and baby ranges is organic, recycled, or more sustainably sourced with the majority of our newborn garments made from organic cotton that has been certified by the Organic Content Standard or the Global Organic Textile Standard.