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H&M has unveiled a children’s wear print collection

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nathalie_lete_x_hm-kids-cuteandkids-blogIn collaboration with a French artist Nathalie Lété, H&M has unveiled a children’s wear print collection. The capsule comprises an assortment of colorful and poetic artworks by Lété, juxtaposed as prints over children’s clothing and accessories. The pieces in the recent collection include vibrant T-shirts, jackets, jeans, dresses, jumpsuits, shorts and swimsuits for toddlers and children. The motifs comprise animals and floral patterns starting from Lété’s acrylic paintings, where the designs are artfully arranged together to create an imaginative and fun story. This enfolds to a tropical jungle with chameleons and tigers, along with the artist’s signature depiction of flowers with cats, birds and rabbits.

Nathalie Lété is famed for her illustrations, textiles, ceramics and paintings. In her work, she creates a fantasy land for herself, a land that she wants to share with other people to make them dream. Through flowers, animals, birds, naivety and colors, she aims at creating a cocoon that brings happiness and harmony all around. The relationships between the different elements tell stories, stories that create a nice atmosphere.

The Swedish multinational fast fashion brand has been involved in such print-based collaborations in recent seasons. It collaborated with British heritage interiors brand GP&J Baker for a women’s line last summer, endorsing archive prints.

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