For more than a quarter century, JACK & JONES has defined the leading edge in denim. From cut to style to fabric, the brand has leaned into the new, the transformative, and the future.
Once again, JACK & JONES is out in front. In a global first, JACK & JONES China has launched a capsule collection of men’s jeans for spring with LYCRA® VintageFX fiber, our game-changing innovation for denim.
Making its official debut at Kingpins Amsterdam next month, LYCRA® VintageFX fiber is a truly special offering that delivers authentic vintage denim aesthetics with just the right amount of stretch. It’s engineered to make crafting today’s in-demand silhouettes simple — designers can create the away-from-the-body styles consumers crave without sacrificing the stretch comfort that keeps them coming back.
“We’re so proud to partner with JACK & JONES on this launch. A frequent collaborator, the storied brand is always keen to adopt new technologies from The LYCRA Company and try something different. We’re all in for innovation, bold experimentation, and fearless creativity, and we can’t wait to see how consumers embrace this new product offering.”Ying YingMarketing account manager, brands & retailThe LYCRA Company.
REASONS TO LOVE JACK & JONES JEANS WITH LYCRA® VINTAGEFX FIBER
The capsule collection from JACK & JONES includes four denim styles with LYCRA® VintageFX fiber:
- A straight-leg silhouette in a medium wash
- A loose-fitting pair in a distressed, dark gray wash
- A stone-washed, loose-fitting style
- A light-wash pair with a barrel leg
Available now in China, the fabrics were crafted locally by mills in Guangdong Province. The LYCRA® brand team provided technical support to ensure the fabrics came out flawlessly, with a cottony hand feel, authentic aesthetics, and good recovery. In just four months, our teams worked together to go from denim dreams to reality.
