JCPenney introduces Forever 21 as the latest addition to its portfolio

forever-21-jcpennyJCPenney announces Forever 21 as the latest addition to its portfolio of national fashion brands available in 100 JCPenney stores nationwide and online at This strategic move bolsters JCPenney’s position as a national retailer for teens and young adults with a curated assortment from the iconic fashion retailer’s core women’s products, trend pieces, and exclusive collaborations.

“Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence,” said Michelle Wlazlo, executive vice president, chief merchandising officer at JCPenney. “The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion.”

The introduction of Forever 21 at JCPenney further establishes JCPenney as a generational shopping destination. The assortment of tops, bottoms, and dresses is rooted in West Coast style and composed of new, neutral must-haves and trending design aesthetics like lush velvet and chic floral. The launch of Forever 21 at JCPenney is being driven through a 360-marketing campaign encompassing in-store, e-commerce, social media, and direct mail promotions.

“Forever 21’s relationship with the Generation Z customer is a perfect alignment for JCPenney, who is also committed to bringing innovation, excitement and fashion to a young consumer that understands the quickly evolving trends in fashion,” said Jarrod Weber, group president lifestyle, chief brand officer – lifestyle at Authentic Brands Group, owner of Forever 21. “We are particularly pleased to bring both companies together for the launch of this creative brand and marketing opportunity.”