Levi recently launched Future Finish, the first online customisation platform that offers next level personalisation through the use of laser finishing. With over 3,000 possible permutations, consumers can make a true original. To start, consumers can choose their favorite iconic Levi’s fit—the 501 Original and 502 Taper for men, or the 501 Short and 721 Skinny for women—in a light or dark denim wash. Throughout the process, they can select from three different tints (midnight, black or rose), six patterns like natural worn, bandana, logo, camo or leopard, and then add wear through rips or distressing. Consumers can also swap the leather back patch of their jeans with six different color options.
Future Finish garments retail for $98-$148. The customised jeans are made at and shipped from Levi’s Sky Harbor Agility Center in Henderson, Nev. to consumers within 3-5 days of being designed. Additionally, all Future Finish garments will be produced with 100 percent recycled water. The resulting product is one with a reduced environmental impact and a one-of-a-kind look.