Lingerie manufacturer Caely diversifies into face masks, PPE for exports

The lingerie manufacturer Caely Holdings Bhd, listed in Malaysia, has been involved in the manufacture of face masks and personal protective equipment ( PPE) for the markets of Germany, the US, Australia, Saudi Arabia and India.

This diversification is seen by the company as a good opportunity to expand revenue streams within its manufacturing segment, as well as obtaining revenue sources from new product types other than its traditional undergarment.

Caely currently deals in manufacturing, retail, export and direct sales of undergarments, household products and property development and construction.

Its wholly-owned Marywah Industries (M) Sdn Bhd recently signed a product manufacturing agreement with Ni Hsin Marketing Sdn Bhd (NHM), a wholly-owned subsidiary of Ni Hsin Resources Bhd.

According to this agreement, Marywah will be the original equipment manufacturer of NHM’s brand name products which mainly consist of fabric face masks and PPE.

The facial masks produced by the company would help protect against virus transmission and are washable after each use for up to 30 times. The firm is also currently producing protective suits that are urgently needed in the fight against COVID-19 for healthcare workers and certain frontliners.