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HomeNews & ViewsBusiness FocusLooking forward for the positive 2022 to make a big change in the industry...

Looking forward for the positive 2022 to make a big change in the industry landscape. Prasanna Raghavan, Head of Sales & Marketing- South Asia, Nanjing Bestzymes Bio-Engineering Co., Ltd.

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Prasanna Raghavan, Head of Sales & Marketing- South Asia, Nanjing Bestzymes Bio-Engineering Co., Ltd.

The whole world has been suffering a lot from the COVID-19 pandemic. Every sector of the industry has been affected. The textile industry is the main remittance earning source for Bangladesh. This industry has been affected a lot due to lockdown everywhere and a shortage of orders. As everywhere vaccination has been started and the COVID-19 infection situation is better now. Fortunately, Bangladesh is receiving plenty of orders now. Team Textile Focus talked with industry stakeholders to know about their business in 2021 and furcating for 2022. Prasanna Raghavan, Head of Sales & Marketing- South Asia, Nanjing Bestzymes Bio-Engineering Co., Ltd. shared his views-

How are you observing 2021 for your business?

The first half of the year was on the tougher side due to lots of restrictions in travel due to Covid, but there was a positive outlook about the business which actually reflected in the Q3 and Q4. Even though we are a new entrant to the market, we are happy with the initial response from our buyers. It clearly shows the welcoming nature of the industry.

Overall, we have observed a very positive vibe inspired by the external challenges that the industry has faced.

Looking forward to the positive 2022 to make a big change in the industry landscape.

What are your expectations and Planning for 2022?

Firstly, it’s very important for us to establish ourselves as a good quality supplier to enhance our market share in the industry by continuing to give the quality standards we have set and develop the market expansion through our network.

In 2022, we will be further focusing on exploring the future possibilities with our products in different segments wherein we can provide the right solutions.

In summary, 2022 is 3E’s for us – Establish, Expand and Explore.

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