The global digital textile printing market is one of the torchbearers of the new world economy. Improvement in standard of living, rise in awareness about fashion, increase in per capita income of individuals, and popularity of short-run products are a few of the factors that are driving the market growth. These factors are enough to motivate existing and new businesses to expand their operations and offerings, which will subsequently lead to earning more revenue.
In addition, digital textile printing technology is eco-friendly, and hence appreciated by conscious market players and governments. Many governments across the world have imposed strict policies and guidelines to reduce pollutants while increasing the standard of living of people.
In today’s world, similar to any other sector of the economy, the global fashion industry is largely reliant on technological developments taken place in the textile industry. Innovative fabrics and designs offered by digital printing techniques have resulted in the emergence of many designers. In addition, the buying behaviour of consumers has changed.
All these changes have initiated a few trends in the market across the world. These trends include collaborations, innovative launches, and acknowledging creative digital textile printing businesses to motivate more talent to come forward.
As per the research report published by Allied Market Research, the global digital textile printing market is expected to garner $392.3 million by 2025.
Below, a few key trends that rule the market are explored:
Eco-friendly textile production:
Traditional textile printers leave high carbon footprints. This must be avoided to prevent the degradation of the environment. In addition, printing textiles demands processes such as steaming, washing, or pre-treatments. These processes pollute the water bodies. As per the World Bank report published in August 2019, the world witnesses an invisible crisis of water quality. This is reducing one-third of the potential economic growth in polluted areas.
But, with the introduction of digital textile printers, these problems have been resolved. Digital textile printers are ecological. They need less energy and limit or eliminate fabric wastage. In addition, the inks used in digital printing are biodegradable and non-toxic. There is a recent market update that sheds light on this trend.
Zydex Industries is a specialty chemical manufacturer. It recently introduced EPRICON, an innovative sustainable printing solution powered by a next-gen polymer. It is an eco-friendly textile printing solution that helps in printing textiles while saving energy, water, and process time without losing the desired depth, feel, and fastness. It is a print and dye solution, which means the businesses do not need to waste time and resources on washing and steaming processes.
A McKinsey survey has stated that 66% of the U.S. customers prefer sustainability while making a buying decision. The younger generation prefers to pay more for items that have a minimal environmental impact. Hence, the demand for eco-friendly digital textile printing solutions is on the rise.
Business expansions that ease the digital textile printing process:
The future of the apparel industry lies in on-demand production. Whether a business is involved in commercial printing services or custom clothing, what can help businesses survive in the demanding and futuristic market is the adoption of digital textile printing. In the era of ecommerce, digital textile printing is the best ally. Here is a market update that reflects the trend.
Kornit Digital Ltd. is a global marketer of on-demand, sustainable, and digital textile production technologies. The company has recently announced its digital printing solution is installed by SinaLite, a wholesale printing & design business in Canada and the U.S. SinaLite expects a 330% rise in its ecommerce business in the post-COVID-19 world. Installing digital textile printing offers reliable and sustainable results.
Supporting innovative ideas and businesses in the textile sector:
Motivating innovative ideas, technologies, and business models is one of the effective ways of supporting the growth of any market. The digital textile printing market is not an exception.
The research and development program of the British Fashion and Textile Technology (BFTT) recently awarded £1.1 million to 13 SMEs that believe in sustainability, innovation, and social purpose.
The motto of the new funding is to motivate sustainable and innovative developments across different areas such as high-value recycling of fashion, surface finishing processes & natural dyeing, on-shoring of state-of-the-art manufacturing, embedded use of traceable raw materials, sensing technologies for healthcare, textile industry waste, bio-materials, non-woven textiles, digital solutions, sustainable chemical treatments of fabrics, and more.
Anna Glover is one of the companies. It is a known design studio with an established research and development service hub that will provide digital printing services for industry.
Exhibitions to showcase innovative products:
What is the better way of introducing and promoting efficient products in the market than presenting them in a grand exhibition?
Global printing sector leader Inkcups has planned a showcasing of three of its key digital instruments at the FESPA Global Print Expo 2021. The Inkcups will feature a live demo of its Helix®, X5-T, and XJET800 digital printers. The motto is to promote the application and advantages of these printers in the textile world and prove their effectiveness.
Conclusion:
Digital textile printing is one of the growing markets in the global economy. Thanks to the increase in the younger population that demands customized, on-demand apparel at cost-effective rates. Digital textile printing is an eco-friendly way of revolutionizing the fashion industry in the modern world, and hence, fits perfectly in the environmental regulations of different countries.
