With consumers waking up to eco-clothing, luxury brands and sportswear companies are increasingly looking at alternative materials to create sustainable clothing. There are greater opportunities in recycled and alternative fabrics made from unusual materials like mushrooms, oranges and even proteins inspired by spider-web DNA. Soon, there would be tie-ups among businesses looking for ways to make leather without cows, silk without worms, fur without animals and fabrics from recycled waste. There are already great examples in the industry. For instance, Salvatore Ferragamo has been selling scarves made of orange fibers while Stella McCartney produced two outfits made with the spider-inspired silk.
Luxury Market attention was Eco-clothing
