MANGO BRINGS ITS MEDITERRANEAN STYLE TO AUSTRIA WITH THE RENOVATION OF ITS FLAGSHIP STORE IN VIENNA

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  • The company will start renovating its flagship store tomorrow in Kaertnerstrasse (Vienna), one of the most important in the country, to make it the first store nationwide to incorporate the new New Med image.
  • The store, which is due to reopen in October, will transform its façade to give more space and visibility to the store window and will replace the lighting, flooring and furniture to adapt them to the Mediterranean culture and style.
  • This is the company’s second refurbishment in the country, following the renovation of another store in Vienna last March.

Mango, one of Europe’s leading fashion groups, is strengthening its presence in Austria. The company will start renovating its flagship store tomorrow in Kaertnerstrasse (Vienna), one of the most important in the country, to make it the first store nationwide to incorporate the new Mediterranean-inspired New Med concept. Vienna joins cities such as New York, Paris, London and Barcelona, where Mango has already rolled out its new store concept.

The store , which is scheduled to reopen in October, is located at 22 Kaertnerstrasse in Vienna’s first district and has 880 square metres of sales area where the company offers products and items from its Women’s, Men’s and Kids lines.

This is the company’s second refurbishment in Austria this year, following the renovation of another store in Vienna last March. Specifically, Mango transformed the store located in the Millennium City shopping centre, which has 330 square metres of sales area where it sells its Mango Women’s line.

Both renovations are part of Mango’s commitment to strengthen its presence in Austria and improve the customer experience. The company currently has 33 stores in the country, including own stores, franchises and corners.

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