Marc O’Polo is focusing on a strong brand experience while expanding its presence in Europe across all channels. After re-design of its online shop and the opening of a flagship store in Paris, the brand is preparing to open additional stores in Germany and the Netherlands.
“Marc O’Polo has a strong product that stands out in its design and sustainability, and we want our customers to experience this at all times. In order to consistently pursue our omnichannel approach, we are continuously working on all touchpoints of the brand, including the international store presence,” says Maximilian Böck, CEO Marc O’Polo AG.
Following the opening of the flagship store in Paris’ trendy Marais neighborhood at the beginning of May, further important strategic openings and re-openings are now in the pipeline. A new shop opens on 12 May in the “Westfield Mall of the Netherlands” in Leidschendam, Netherlands, with additional new shops following in Cologne-Weiden and Stuttgart, along with re-openings in Dresden and Dortmund. The Marc O’Polo DENIM network is also growing: New stores from the young line are set to open in Breuningerland Ludwigsburg and in Ruhrpark Bochum.
All new openings and re-opening are preceded by two important milestones, the roll-out of the “Scandinavian Studio” store concept in European core markets and the re-design of the online shop. The new online shop design complements the stationary concept by expressing the brand’s new modernity, its stronger focus on younger target groups and its international orientation.
