Reebok, based in the US, is a sports apparel and equipment group owned by Adidas. Last spring, Reebok introduced women’s clothes sizes from 1X to 3X, corresponding to Europe size 46 to 54. Recently Reebok has developed a sportswear line for pregnant women. The line includes: leggings and tank tops made in highly elastic materials. For example, the lux maternity tights feature an extra nylon band to ensure the belly is well supported, while the seamless maternity tank top has no seams in an effort to ensure maximum comfort. The line’s color palette includes black, navy blue and pink. The collection aims at helping future mothers feel strong and self-assured in all their endeavors, whether in the gym or in everyday life.
Maternity wear has become trendy, stylish, form-fitting, and designed to highlight a woman’s curves during pregnancy. The Asia-Pacific region is showing the strongest growth. Finding decent maternity wear is a challenge. As well as a perceived lack of glamour, many brands are reluctant to give headspace to maternity ranges, knowing that most women won’t spend much on clothes they will only wear briefly. But savvy brands are creating investment pieces designed to live long beyond pregnancy – and be worn by people who are not pregnant at all.