Tuesday, June 25, 2024
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HomeFashion & RetailMenswear demand is increasing

Menswear demand is increasing

menswearFor increasing demand of menswear luxury brands are expanding their range in menswear with big fashion houses including French conglomerates LVMH and Kering hiring eye-catching designers and investing in male attire. Louis Vuitton recently launched a collection by its new DJ-turned-designer Virgil Abloh.

There’s strong demand for menswear in all its shapes and forms, and which comes in part from a younger clientele. Louis Vuitton recently generated 5 to 7 per cent of its revenue from menswear. Market research firm forecasts men’s lines will outperform women’s between 2017 and 2022, with sales expanding by a compound annual growth rate of 2 percent. The US department store is also launching newer menswear-focused labels like France’s Ami, or Off-White, the streetwear brand founded by Vuitton’s Abloh. This is due to men placing a greater emphasis on their appearance, fuelled by the rise of social media, and dress codes for men softening globally.

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