Nike has launched a campaign starring French footballer Leroy Sane to advertise its first ‘Move to Zero’ underwear line. As per Fashion Network, Nike’s Fall ’21 underwear campaign, shot by Michael Krosny, sees Leroy Sané model the brand’s first underwear made in line with its sustainable, emission-reduction goals.
Made from Nike ReLuxe, a textile made with at least 75 per cent recycled fibers, the collection also uses Nike’s ‘Dri-FIT’ technology, designed to help deliver maximum comfort throughout the day, the brand said in a release.Move to Zero is Nike’s journey toward zero carbon and zero waste in its production process. With the aim to “help protect the future of sport”, the initiative comprises various eco-friendly changes to the brand’s production process.Nike has recently undertaken numerous initiatives in line with its wider sustainability goals including its WeForest carbon offset plan with has the aim of planting a million trees. The brand’s sustainability targets for 2025 include a 70% reduction of its greenhouse emissions in owned and operated facilities and a tenfold increase in the amount of finished product waste refurbished, recycled, or donated, according to its latest ‘Impact Report’ for the 2020 financial year.